The Power of Execution and Learning From Your Mistakes
Do You Know? We REMEMBER,
10% of what we Read,20% of what we Hear.
30% of what we see,50% of what we See and Hear.
70% of what we Discuss with Others,80% of what we Experience.
95% of what we TEACH Others.
Teaching is the Most Powerful way of Mastering what you already know.
It makes you the Expert of Your Field.
And People Buy From Experts Not from Know it Alls.
“I have not failed. I’ve just found 10,000 ways that won’t work.”
Mistakes Are Future Benefits.
Many people judge themselves so much that they don’t take action.
Fear of Failing and making mistakes is the biggest enemy of Execution.
But, Make sure you don’t repeat the same mistake.
Must Realize the value of learning from your mistakes.
A Good Communicator is A Good Marketer
It is as simple as Having good Conversations in your Daily life.
Try to get feedback on yourself from others that how well did they understand you.
If you Learn to Communicate One to One properly than can you can also learn to communicate with One to Many also.
Be Real, Be You.
Don’t Try to Fit in someone else’s shoes.
Learn New Things as much as you can.
People with more experience are good marketers.
Travel a lot, Learn New Languages, Talk to new people.
This will take your communication to a really good level.
Here is a blog in which I have talked about Tips on Improving Communication Skills.
Understanding Your Audience
Why is it Important?
“If Everyone is your Audience then, No one your Audience.”
It is the First and Most Crucial Part of Marketing.
Understanding your Audience can help you in Creating the Product of Service According to their Needs.
In Marketing terms, it is called Understanding Consumer Behaviour.
It is one of the Most Powerful Facets of Marketing, which if Mastered can take you to Unimaginable Heights.
User Persona or Customer Avataar.
Customer Avataar or User Persona is how your Ideal target audience Would look like.
Creating personas can help you understand your user’s needs, experiences, behaviors, and goals.
It will cover the Demographics and Psychographics of Your Customer.
Benefits of Creating a User Persona.
- You can create more relevant content from the very start if you keep in mind the image of your customer.
- Detailed targeting which saves ad budget and multiplies your sales.
- It can create amazing high conversion funnels.
- Your Audience Will connect with you in a Deeper Sense.
You can also create more than one user Persona for different segments of your audience.
Step By Step Process To Create a User Persona.
Step 1 ( Create a Survey)
You Have to Do a Survey.
You Can Create a Form asking for different details to Customers.
You can use Google Forms Which is Free for Creating a form.
What Should you Find out?
- Basic Details
- Professional Details
- Niche-Specific Details of Your Customer.
Example of BASIC DETAILS.
What is Your Name?
What is Your Email Address?
What is your age range?
- 18 – 24
- 25 – 34
- 35 – 44
- 45 – 54
- 55 – 64
What is your gender?
- Third Gender
Which city do you live in?
- Delhi / Delhi NCR
What is your highest level of education?
- Post Graduate
In school, what kind of student were you?
- Low performer, bbackbencherAverage
- High performer, earned a good name
- High performer, rebel, backbencher
- Mostly absent
What is your marital status?
- In a relationship (with GF/BF)
- Married with Kids
- Divorced with Kids
. What kind of person are you?
Example of PROFESSIONAL DETAILS.
What is your annual income?
- ₹1 – 2 Lakhs
- ₹3 – 5 Lakhs
- ₹6 – 10 Lakhs
- ₹11 – 15 Lakhs
- ₹15 – 25 Lakhs
- ₹25+ Lakhs
What are you doing right now for a living?
- Looking for a job
- In a job
What do you check first thing after waking up?
- None of the above.
Do you have a credit card?
Do you own a car?
- 3 Cars or More
- 2 Cars
- 1 Car
- No, not yet
- Had a car, not anymore.
Example of NICHE SPECIFIC DETAILS.
- Problems Being Solved
In my Case My Niche is Fitness.
I sell Online Personal Training Programs And Services.
So questions which I asked while creating my User Persona were:-
What is Your Current Height? (IN FEET AND INCHES)
What is Your Current Weight? (IN KG)
How Is Your Lifestyle Activity?
Do You Exercise Regularly?
If You Exercise, How Many Times a Week Do You Exercise?
What is Your Favourite Snack?
How many Meals Do you Have in A Day?
What is the Type of Your Training?
Mention Any Medical Conditions if Present.
Reason For Quitting Exercise in Past?
What is Your Present Fitness Goal?
Do You Prefer Home Workouts?
So As you Can See How we Can use different Feedbacks to Know our Customer Through a Survey.
Step 2( Distribute the Survey through Different Channels)
You Need to Reach out to as Many People as Possible.
You must send the form with a humble Message and request.
Best Channels are:-
- Public Groups on Facebook, Telegram, etc.
- Friends and Relatives(Ask your close ones to send your form in their WhatsApp groups).
- Share it on Other Social Media handles
- Email list if you have One
Step 3( Analyzing Responses and Sorting the Data)
Now that you have got a decent number of responses, its time to analyze them.
As You Can see I got 94 Responses.
Didn’t Get Enough Responses?
Don’t worry it’s ok even if you have feedback from a few people.
You can even Imagine and Create your own customer avatar with your understanding of the market.
Now you have to look at the data and see which people align perfectly with your service or product.
You can arrange the data in google form directly by clicking in the green icon next to responses.
With this, you will have a segment of people who have the same average details that match you, ideal customer.
In my case, my target Audience was Females between the ages 24-55 so I sorted my data accordingly.
Sort the information about that segment in one place.
Step 4( Creating the Final Customer Avatar)
Now you have to create the avatar.
From the sorted list of people, make an average of the details which are common in most and add it to your avatar.
Example of My case –
- Like I Sorted all females between age 18-54.
- Most of them earned 3-4 lakhs per anum.
- The majority of them were in a Job or Freelancing.
- Most of them loved badminton.
- Most of them were Overweight and had fat loss/general fitness as their goal.
These were some of the examples of the details how is made an average according to my service or product.
My Customer Avataar
She is The Ideal Customer For My Fitness Programs And Services.
Creating a Customer Avataar was the Part of the Internship Assignment of my Internship Under Digital Deepak.
KEY TAKEAWAYS FROM THIS BLOG
- Execution is the Key.
- Teaching is the best way to Master Any Skill
- Learn From Your Mistakes.
- Work On Your Communication to Succeed.
- Understanding your Audience is the First Step of Marketing.
- Creating Customer Avataar Can Help Scale Your Business.
I feel Blessed to have Known this theory which will really change my way of Business Approach and Take me to New heights.
All Thanks To my Amazing Mentor Deepak Kanakraju.